Become CANApproved

What is CANApproved?

The Companion Animal Network Australia (CANA) endorsement programme, CANApproved, was
established as a trustworthy resource for pet-related businesses and pet-loving consumers.

If your business offers a product or service for pet owners, an endorsement by CANA is a signal that you’re supporting responsible pet ownership and a pet-friendly Australia.

Who is CANApproved for?

Businesses that market to pet owners can seek an independent endorsement of their products and/or services from CANApproved. Examples of businesses that may benefit from a CANApproved endorsement include:

Pet-friendly accommodation and travel related services
Manufacturers and providers of products and services for pets
Pet-friendly aged care and retirement living facilities
Pet-inclusive workplaces

How does CANApproved Work?

There are four CANApproved endorsement tiers available to businesses: Supporter, Advocate, Leader and Premium.
Each tier offers increasing visibility, influence and collaboration with CANA.

CANApproved is based on a value-driven model, with increased collaboration based on desired visibility and budget. A small business or start up may want more exposure and choose a premium endorsement; or a large company could select to be a supporter to simply demonstrate their commitment to the human-animal bond.

How to get involved

Applications are reviewed by the CANApproved Committee, comprised of CANA leadership. All endorsed organisations must sign an agreement to abide by a Code of Conduct, which includes upholding ethical and legal standards in animal welfare and maintaining transparent, inclusive practices. They must also commit to participating in an annual review or reassessment.

Upon acceptance and payment of the annual fee, businesses are granted the right to display the CANApproved logo and may begin promoting their endorsed status immediately.